Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).

2 thoughts on "The Economy of Content Creation: Thriving in a Competitive Landscape"

  1. Hi Tobela. I would want to add that the passive nature of the majority of the population (i.e. black communities) provides fertile ground for all of what you mentioned and more. I believe there are practical steps that the BMF can implement to build a more woke business and professional community among black South Africans, however there is still a huge void even in that. Those practical steps must include making BBBEE and transformation a societal program, not just a government program. Black-owned SMEs need to be encouraged and given/assisted (by the BMF) to create a platform where they can become custodians of true transformation by aggressively inspecting and monitoring score cards of potential clients and investigating whether there is true transformation without fronting, collusion with rating agents, etc. Similarly, the broader black professional society needs to be encouraged to consciously spend their money on black owned / transformed entities. We should know if the Pick ‘n Pay around the corner is transformed (do they stock from black farmers?) If they are not, that market needs to actively withhold their support from it. Similarly with insurance, panel beaters, etc. It is clear that due to issues such as corruption and fronting, BBBEE will not yield radical economic transformation if the broader society remains passive.

    1. Absolutely Bro Mncedisi, you are spot on. I like the fact that you are urging the masses at large to be part of the holistic programme of transformation especially in community based commerce and SMEs. I further concur that BMF is crucial in that regard and I also support the key role we as a thought leadership institution should play. Indeed these grey areas give me e lot of hope for a better tomorrow as young leaders such as you and I are ready and willing to serve our country.

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